Project Duration:
September 4th, 2024 - January 31st, 2025
My Role:
Freelance Graphic Designer
My Responsibilities:
Client Research, Illustration, Whisky Branding, and Color Choices
Software Using:
Adobe Illustrator
Background
Drammers United is an online platform to connect whisky
lovers from all around the world. The “unite” comes through a common interest in whisky, and building long-lasting relationships through each “dram”.
Dram - “a small amount of a strong alcoholic drink, especially whisky” (Oxford Dictionary)
lovers from all around the world. The “unite” comes through a common interest in whisky, and building long-lasting relationships through each “dram”.
Dram - “a small amount of a strong alcoholic drink, especially whisky” (Oxford Dictionary)
Brief
My client wanted to change the current name from “Whisky Pang” to “Drammers United.” Since he intended to use the logo on Instagram to maximize impact through video reels and photos, he requested a simple logo design featuring a globe with a whisky ocean and worldwide borders.
Solutions
As a freelance graphic designer, I began by creating sketches and researching references based on my
client’s initial logo concept. Then, I designed multiple logo variations. Additionally, my client and I discussed potential improvements during a meeting, focusing on patterns, textures, and in-depth colour choices
client’s initial logo concept. Then, I designed multiple logo variations. Additionally, my client and I discussed potential improvements during a meeting, focusing on patterns, textures, and in-depth colour choices
Sketches
Colours
Moodboard
Final Logo
Brand Touchpoints
Thank You
You can reach me at
Gmail: henry99.nguyen@gmail.com
LinkedIn: Henry Nguyen | LinkedIn
Behance: Henry Nguyen on Behance
