Project Duration:
August 3rd, 2022 - August 24th, 2022
My Role:
Graphic Designer
My Responsibilities:
Illustration & Branding
Software Using:
Adobe Illustrator & Adobe Photoshop
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/1ac35162-14d8-4794-bf46-dcadf195c7f9_rw_1920.jpg?h=620573dedfd1342f8d186f467348dca4)
Background
The client was a member of the Continuing Education and Training Association of BC (CETABC). This is an association of continuing education, contract training, and workforce training professionals, who come from member colleges, universities, and post-secondary institutions. The association aims to build a space where continuing education professionals can share expertise, resources, and best practices.
Sketches
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/e04982a5-83d2-4f02-bb98-932a67632a6b_rw_3840.jpg?h=faa42600cfc9d4effb4560d31fb59183)
Brief
The client wanted an updated logo, with greater contrast between the logo graphic and the white background.
Solutions
As the primary idea behind CETABC is the collaboration of educators from universities and colleges, I chose a stack of books as a symbol of continued learning and acquired knowledge. For contrast, I used a dark blue font set on white paper.
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/a77a137e-96f7-4b1d-9d7a-3be68988352e_rw_3840.jpg?h=2255556307dd855104924760db600cd2)
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/7b91f641-8c7d-409c-ba41-16b7b8231dde_rw_3840.jpg?h=d9fc163234c833192a533cfdb295fe38)
Logo Variations
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/4d2fc593-b33e-474c-bb65-00594e2938e1_rw_3840.jpg?h=85476086438e3d3b6b077c985d20cff7)
Final Logo
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/1c7f91f3-8419-4dbe-89bd-93cc86be4dcd_rw_1920.jpg?h=ed2c80e2bd204c4668590bdb7cabb675)
Brand Touchpoints
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/53227255-3efd-4f75-bb04-0f7269527767_rw_1920.jpg?h=1d85d7f0d0a9bcb9e61e0d794c18648a)
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/d6522a2b-e418-45f9-817a-7f482f14bf60_rw_3840.jpg?h=57e2c01bc167237df08ea8e5c8547f90)
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/a31e8f34-0b95-4ec9-919e-4b53394aab8f_rw_3840.jpg?h=6c99c75950f065f70f5c5894bea95829)
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/25f63ef2-7903-46bd-b06c-ae9ce9098038_rw_1920.jpg?h=05d7b4571cadc3328daa9fce4ffeae3e)
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/d2dbf9ba-fca2-4a63-8bb9-7d060ed79399_rw_3840.jpg?h=e41a3c76050a97f14131f1cbd15bf94b)
Thank You
You can reach me at
Gmail: henry99.nguyen@gmail.com
LinkedIn: Henry Nguyen | LinkedIn
Behance: Henry Nguyen on Behance
![](https://cdn.myportfolio.com/5ab90ab9-9cb6-4b51-8cc7-27bab5288ecf/e19a14d7-714d-420a-8dec-38155acc1ecc_rw_600.jpg?h=b0418bc86111df7e4c8b42a23ab75dbf)